Energieblogger schreiben zur EnergiewendeAre blogs useful or are they even relevant in Germany? A difficult question that you should at least deal with as a full-time blogger. In general, I say that the blog's thematic focus and operational passion determine whether the blog enriches the internet and the social debate or whether it simply takes up server space. I see myself as an energy blogger who feels committed to the challenge of the energy transition with his blog. In the course of the current blog parade, I would like to take a closer look at a special category within the diverse blogosphere with the energy bloggers and energy blogs and introduce 12 representatives of this energetic species.

Many citizens, many opinions - energy bloggers support finding opinions

Not every blog has to take a political perspective and many blogs are very successful without any political ambition. In any case, a blog should present interesting opinions in order to be successful. To put it more economically, a blog should offer its readers direct "benefits" - fun, valuable information, inspiration, etc. When leaving a blog, the visitor should have an enriching feeling so that the partnership between blogger and reader works.

The blog shows that a blog can focus on the political debate and can therefore be very successful Netzpolitik.org.

With its surprising successes in the past state elections in Germany, the Pirate Party has also demonstrated impressively that the Internet is becoming increasingly important in political terms. During the Arab Spring, bloggers and journalists demonstrated what this kind of online democracy can do. This uncontrollable power of the Internet is equally pleasing and frightening.

Not everyone will like Sasche Lobo (as if they wanted it :-), but many know the face of the provocative blogger and critical journalist, who also as Columnist for Spiegel-Online scheibt. In my opinion, it is definitely fascinating.

Foto von Sascha Lobo

Sascha Lobo

A great statement on the question "whether blogs are dead?" Martin Sauer's blog.

A brief portrait of 12 energy blogs and energy bloggers

Below is an energetic dozen of energy blogs. The energy bloggers are spread across the entire Republic and there are even bloggers from other countries in the DA-CH region.

1. energynet.de | Energy blogger Andreas Kühl

Screenshot vom Energieblog energynet

Energy blog energynet

energynet.de is the ideal energy blog for all those who want to be well informed about the developments in the renewable energy industry. The blog originally specialized in the topics of energy efficiency and building renovation, but has recently become increasingly involved with the energy transition.

  • Energy blogger: Andreas Kühl
  • City: Berlin
  • Frequency of articles: about 1-2 articles per day
  • Blog age:> 10 years
  • Special service: newsletter, job exchange, company portal, bookshop, PV calculator and others
  • Social media: Facebook, Twitter, Google+, Pinterest  
  • Alexa Rank of the energy blog: 315,000
  • Page rank of the energy blog: 5/10
  • Klout score: 51

2nd EcoEnergy Blog | Team of energy bloggers  

Screenshot des Energieblogs ÖkoEnergie-Blog

Energy blog: EcoEnergy blog

The ÖkoEnergie blog from Austria also provides very broad information about the energy transition and the challenges and potential of renewable energies. The blog deals with the main areas of solar and wind energy, as well as electromobility and geothermal energy.

  • Energy bloggers: mainly Cornelia Daniel and Valentin Heppner (10 authors in total)
  • City vienna
  • Frequency of articles: one article every 1-2 days
  • Blog age: 4 years
  • Special offers: glossary, surveys
  • Social media: Facebook, Twitter
  • Alexa Rank of the energy blog: 870,000
  • Page rank of the energy blog: 5/10
  • Klout score: 58 (Cornelia Daniel)

3. BiomassMuse | Energy blogger Ron Kirchner

Screenshot des Energieblogs BiomassMuse

Energy blog: BiomassMuse

BiomassMuse deals with bioenergy and reports on biogas, biofuels and wood-like bioenergy.

  • Energy blogger: Ron Kirchner
  • City: Berlin
  • Frequency of articles: 1 article every 3 days
  • Blog age: 3 years
  • Special offers: newsletter, bookshop, bioenergy advice
  • Social media: Facebook, Twitter, Google+, Pinterest
  • Alexa Rank of the energy blog: 155,000
  • Page rank of the energy blog: 4/10
  • Klout score: 50

4. Cleanthinking | Team of energy bloggers

Screenshot des Energieblogs Cleanthinking

Energy blog: clean thinking

Cleanthinking is also one of the cornerstones of the energy blog and covers a spectrum similar to the energynet blog with the topics of energy, mobility, efficiency and building renovation. The energy blog is particularly well known for its interview article “5 questions to” with key players in the cleantech industry.

  • Energy blogger: Martin Jendrischik as face of cleanthinking and 6 others
  • City: Leipzig
  • Frequency of articles: 2 - 3 articles per day
  • Blog age: 3 years
  • Special offers: newsletter, job exchange, bookshop, lexicon
  • Social media: Facebook, Twitter, Google+
  • Alexa Rank of the energy blog: 220,000
  • Page rank of the energy blog: 4/10
  • Klout score: 43 (Martin Jendrischik)

5. AlgaeObeserver | Timo Enderle

Screenshot des Energieblogs AlgaeObserver

Energy blog: AlgaeObserver

The Algae Observer is one of the more recent success stories of the energy blogger scene and is operated by Timo Enderle from a thematically very experienced algae specialist. According to Mr. Enderle's expertise, the energetic and material use of microalgae is the focus of this minimalist energy blog.

  • Energy blogger: Timo Enderle
  • City: Stuttgart
  • Frequency of articles: one article every 2 days
  • Blog age: a few months
  • Special offers: Advice on algae technology
  • Social media: Facebook, Twitter, Google+
  • Alexa Rank of the energy blog: 450,000
  • Page rank of the energy blog: 1/10
  • Klout score: 29

6. Dachgold | Energy blogger Cornelia Daniel

Screenshot des Energieblogs Dachgold

Energy blog: Dachgold

Dachgold is an energy blog that is operated by a charismatic entrepreneur with a lot of solar energy know-how, heart and wanderlust. This energy blog is an absolute asset for players in the photovoltaic and solar module industry!

  • Energy blogger: Cornelia Daniel
  • City vienna
  • Frequency of articles: 1 article per week
  • Blog age: 1 year
  • Special offers: advice on photovoltaics,
  • Social media: Facebook, Twitter, Google+, Pinterest
  • Alexa Rank of the energy blog: 2,000,000
  • Page rank of the energy blog: 3/10
  • Klout score: 58

7th KWH Prize | Energy blogger Andreas Madel

Screenshot des Energieblogs KHW-Preis

Energy blog: KWH price

KWH Prize is a blog that not only intervenes in the debate about the energy transition with current articles, but is also very practical and supports its readers in the best possible tariff change towards more green electricity and green gas. The thematic focus of the KHW Prize is therefore the colorful landscape of electricity and gas providers in Germany.

  • Energy blogger: Andreas Madel
  • City: Ulm
  • Frequency of articles: one article every 3 days
  • Blog age: 3 years
  • Special offers: lexicon, advice
  • Social media: Facebook, Twitter
  • Alexa Rank of the energy blog: 180,000
  • Page rank of the energy blog: 4/10
  • Klout Score: /

8. Saving volt | Energy blogger Daniel Bönnighausen and team

Screenshot des Energieblogs Saving-Volt

Energy blog: Saving volt

The Saving-Volt approach is the direct support of private households. “Saving-volt“(Nomen est Omen) in his choice of topics mainly on developments in the electricity market. This energy blog offers valuable information on saving electricity in everyday life or finding a training place.

  • Energy blogger: team of 4 energy bloggers (Daniel Bönnighausen, Tobias Goth, Christian Süllhöfer, Stefan Maaß)
  • City: Schwalmstadt
  • Frequency of articles: 1 - 2 articles per day
  • Blog age: 3 years
  • Special offers: Information on training positions
  • Social media: Facebook (Daniel Bönnighausen)
  • Alexa Rank of the energy blog: 1,400,000
  • Page rank of the energy blog: 2/10
  • Klout Score: /

9. ee blog | Bundesverband Windenergie and Redaktion neue energie

Screenshot des Energieblogs ee-blog

Energy blog: ee blog

The ee-blog reports up close from Berlin on developments in energy policy. The entire family of renewable energies is covered thematically.

  • Energy blogger: team of 6 journalists  
  • City: Berlin
  • Frequency of articles: 1 article every 3 days
  • Blog age: 3 years
  • Social media: Facebook
  • Alexa Rank of the energy blog: 1,100,000
  • Page rank of the energy blog: 5/10
  • Klout Score: /

10. KLIMARETTER.INFO | Half blog, half magazine

Screenshot des Energieblogs Klimaretter.Info

Energy blog: KLIMARETTER.INFO

KLIMARETTER.INFO is one of the most widely read online formats on the subject of the climate and energy transition in Germany, which has already won several awards. If you are not yet familiar with this successful mix of blog and magazine, it is definitely worth a visit. Any support from KLIMARETTER.INFO is especially welcome at the moment!

  • Energy bloggers: editing of 5 energy bloggers
  • City: Berlin
  • Frequency of articles: 3-4 articles per day
  • Blog age: 5 years
  • Special offers: job market, forum, lexicon
  • Social media: Facebook, Twitter
  • Alexa Rank of the energy blog: 270,000
  • Page rank of the energy blog: 5/10
  • Klout score: 42

11. Yello Bloghaus | Team of energy bloggers

Screenshot des Energieblogs Yello Bloghaus

Energy blog: Yello Bloghaus

Another very recent energy blog is the visually appealing blog house of the electricity provider Yello Strom. As a corporate blog, the “yellow room” wants to share with its readers the energy issues that are currently moving people's minds. A very refreshing way to get in touch with your customers.

  • Energy bloggers: team of 6 energy bloggers
  • City Cologne
  • Frequency of articles: 1 article per week
  • Blog age: a few months
  • Social media: Facebook, Twitter, Google+
  • Alexa Rank of the energy blog: 130,000
  • Page rank of the energy blog: 4/10
  • Klout score: 36

12. The energy blog | Becker Büttner Held (BBH)

Screenshot Der Energieblog von Becker Büttner Held

Energy blog: & #8222; The energy blog & #8220;

You can't avoid the Becker Büttner Held law firm if you are interested in energy law in Germany. Accordingly, the law firm's blog focuses on energy law developments.

  • Energy blogger: Lawyers from BBH  
  • City: Berlin, Cologne, Munich, Stuttgart, Brussels
  • Frequency of articles: 1 article per day
  • Blog age: 2 years
  • Special offers: advice (at the highest level)
  • Social media: /
  • Alexa Rank of the energy blog: 1,800,000
  • Page rank of the energy blog: 4/10
  • Klout Score: /

Energy bloggers enrich the debate on the energy transition with their energy blogs

Every citizen uses energy and society's energy needs continue to rise in Germany despite all efforts to save. The energy industry therefore also has an important social function and the energy bloggers are also necessarily of political relevance. How important your influence is or should be depends on your perspective.

What are the benefits of energy bloggers?

Most bloggers and every online marketing manager are of course happy when a published article or the introduction of a new product goes “viral”. For this reason, the phenomenon of viral marketing is particularly popular with companies that specialize in the online world.

The following film offers a very entertaining insight into the phenomenon and potential of "viral marketing" and is itself an impressive example of viral information.

An overview of some of the advantages of energy blogs:

  • The good networking of energy bloggers in the social media world helps to ensure that news about energy and the energy transition can be spread quickly. In more technical terms, the energy blogs act as a catalyst for the dissemination of information and opinions. The energy bloggers have also recently joined Facebook and Google+ represented with a common page.
  • High degree of topicality of the information on the energy blogs.
  • The early adopters of the individual sub-sectors (bio, solar, wind energy etc.) reach a colorful spectrum of energy blogs.
  • Anyone can contribute to the debate through comments or guest articles, and contributions reach a wide audience thanks to the networking.
  • Energy blogs offer an insight into the moods for the energy transition.
  • Good SEO knowledge and experience with affiliate programs make the energy bloggers ideal partners for companies.

Blog parades and rankings for energy bloggers and energy blogs?

Blog parades are a popular way for related bloggers (wine blogs, auto blogs, energy blogs) to raise awareness of the common cause. I am therefore pleased that Andreas Madel from the KWH Prize in his article “Which energy blogs do you like to read?“Has called for a blog parade of energy blogs and it has already started well.

In addition, the first rankings for energy blogs have emerged in the past few months, which compare the influence of the various energy blogs. Here you will find a ranking article on EnergyNet and the Blogparaden article on the ÖkoEnergie Blog, Both articles represent a selection of the currently in one Google document registered energy blogs of the DA-CH region.

So much for presenting some of my favorite energy blogs. I think there is something for every taste here. The energy blog scene is as colorful as the energy transition itself and each blog brings certain strengths and talents with it. The best thing is to just take a look at one or the other!

I know that I can speak for many other energy bloggers when I say that we are of course very happy if the community of energy bloggers continues to grow in the future.

What do you think about the function of blogs and especially the role and potential of energy blogs?